A) Company
B) Product
C) Compensation
D) Guarantee
E) Timing
A) The Company
Is the company financially solid and stable? Lightyear Wireless was established in 1993. We are a member of the Better Business Bureau.
- For those of you who don't know what the Better Business Bureau is, The Better Business Bureau (BBB), founded in 1912, is not a government agency, but a network of local BBB organizations based in the United States and Canada, which work together through the Council of Better Business Bureaus (CBBB). The BBB goal is to foster a fair and effective marketplace, so that buyers and sellers can trust each other ("Start With Trust").
INC magazine has ranked Lightyear Wireless as High as 19th on their list of the 500 fastest growing companies in the nation.
- The Inc. is a monthly magazine based in New Your City targeted towards entrepreneurs and small businesses.
- Lightyear offers products which customers use each and every day, Internet, TV, Home Alarm system, but most importantly the Cell Phone. Lightyear's Main office is located in Louisville Kentucky in an 80,000 square foot facility.
Now behind every great company their has to be great leaders and our founder and president of Lightyear Wireless is Josh Henderson.
The President of Lightyear Wireless, Josh Henderson's talent for Relationship Selling is second to none. In 1997 and 1999, Josh built two new sales channels within Lightyear Network Solutions to over 100 million dollars in annual revenue. In 2001, Josh lead a billion dollar telecommunications company offering products and services through Direct Marketing. This is where he found his true gift. In 2003, Josh started Lightyear Alliance, allowing him to build his very own direct marketing company with his vision of "Empowering People's Lives by Showing Them A Better Way".
His father Sherm Henderson is the founder and CEO of Lightyear Network Solutions. "Anyone who knows Sherm Henderson knows networking comes naturally for this telecom entrepreneur." Sherm Henderson Is In The Top 25 Most Influential People in the Communications Industry. He has served 6 terms as Chairman of the Board for COMPTEL/ASCENT.
- COMPTEL members are entrepreneurial companies building and deploying next-generation networks to provide competitive voice, data, and video services. COMPTEL members create economic growth and improve the quality of life of all Americans through technological innovation, new services, affordable prices and customer choice.
Lightyear has all of the criteria, the expertise, the experience, the infrastructure, the technology, Lightyear Wireless has everything they need in a company to have a strong foundation to build on.
B) The Product
Are the products that Lightyear Wireless has to offer something people want and need? why is this even important?
- You don't want a product that you have to go out and convince people that they need it because that means your going to have to sell it on them. Now while some people are really good at sales most people aren't.
- I don't have a sales background, I don't have a business background, I'm simply a college student who stumbled upon some successful people and began to research Lightyear Wireless.
- This is a product that people are already using (Cell phones, TV, Internet, Alarm Systems, Home Phone) most importantly (cell phones) I don't have to convince consumers that they need it, I don't have to change how much they buy it for, I don't have to teach them how to use it, I don't have to teach them how to install it, but most importantly I don't have to cross my fingers and hope that they keep buying more of it every month because they are already doing it. You get paid each and every month because people pay their cell phone bills every what? True residual income.
C) & D) The Compensation plan
The compensation plan is extremely lucrative and generous. In fact Lightyear feels so strongly that anyone can come to their company and make money, they back it with an income guarantee.
E) Timing
Timing is very important. You look at the wireless industry, its 150 billion dollar wireless industry, Lightyear Wireless has only been a part of that industry for only a hand full of months, is it safe to say that Lightyear Wireless does not have a very big piece of that market share. Even if Lightyear goes out over the next ten years, who cares if it takes them ten years, and just get 1% of that market share, Lightyear Wireless would be a billion dollar company. The only way the company is going to build its customer based is through representatives, average people like you and I, meaning that the people are positioning themselves in front of a lot of revenue. Lightyear Is at the right place at the right time. There are going to be some people who look at this and make a very big mistake, they are going to look at this and say "Well isn't the wireless industry totally saturated?, I mean everyone has a cell phone? you don't have this phone and you don't have, your not the cheapest in the industry, how are you going to go out and compete with the big boys?" answer : If Lightyear were to go out and advertise on television, we're going to go out and try to sell people our cell phones, then yeah, its going to be really really hard. Lightyear does not have a two to three hundred million dollar a month marketing budget, so it would be difficult to go out and compete in that market, but you see that's not what Lightyear is going to do. Instead Lightyear is going to go out and introduce this concept to two hundred and seventy million people just in the United States to start. Lightyear is going to give the people an opportunity to learn about a way that they can improve their financial situation, and isn't it safe to say that there is a lot of people in our country right now that have a need, whether they need more money, whether they need more time freedom, security, a lot of people they have a need that they need filled. Lightyear is going to present their company to the people as a solution. Lightyear is creating the most loyal customer the industry has every seen. See many people who had Verizon before switching over to Lightyear Wireless. Their phones worked great, they had no reason to leave, but the moment Lightyear Wireless was launched, many paid the $175 to break their contract and switch to Lightyear Wireless. Why would they do that? Its because Verizon couldn't match what Lightyear offered them. Lightyear gives them a home-based business that carries with it over a hundred and sixty tax advantages. These tax advantages will save them a thousand times more than the $175 it cost to break their contract.
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